Time to Quit – Campaign Resources

The “Time to Quit” campaign was launched in April 2020. 

The campaign is designed to help support more quit attempts across London using the remote Stop Smoking London services and remote local stop smoking service offer.

We know that smoking tobacco damages the lungs and airways causing a range of severe respiratory problems and that smoking also harms the immune system.  Expert advice remains that the best thing a smoker can do for their current and future health is to quit, and to quit now.

We also know from our insight work with London smokers, that the majority plan to quit smoking in the future.  Our current campaign will take into account insight undertaken on London smokers aged 40 to 65 years old. Read the over 40s insight key headlines here.

Please support this campaign, you can select from any of the downloads below:

Spring 2021 Campaign pack

Our Spring 2020 Campaign pack contains:

  • Text for No Smoking Day to adapt and use on intranets, websites and blogs
  • MS Teams background
  • E-signature
  • Social media pack and images – top performing ads to date plus one new animated gif to point to a new how-to guide ‘how to quit smoking and keep motivated’
  • A4 poster and postcard for London partners without a local stop smoking service
  • A4 poster with blank section to add local stop smoking service information
  • A5 postcard for London partners without a local stop smoking service (e-version as well as print-ready file)
  • A5 postcard with blank section to add local stop smoking service information (e-version as well as print-ready file)

Download the Spring 2021 Campaign pack

Spring Campaign pack poster previews

Winter 2020-21 Campaign pack

Download the Time to Quit Winter 2020-21 Campaign Pack

The Winter campaign pack contains:

  • Digital screens for GPs, pharmacies and community settings
  • How to quit smoking for 2021 press release
  • Social media pack with new imagery which related to Londoner’s top motivations to quit smoking – family, savings and better health
  • Social media imagery pointing to two how-to guides – how to support a loved one to quit smoking and how to quit for new years

Autumn 2020 Campaign pack

Download the Time to Quit Autumn 2020 Campaign Pack

The Autumn 2020 media pack contains:

  • Want to quit smoking? Get help today – animated gif
  • Quit smoking for better health – animated gif
  • Want to quit smoking and start saving? – animated gif
  • Feeling stressed and smoking more? – animated gif
  • Quit smoking for better health – static image
  • Request a call-back – static image
  • Share this – static image
  • Waiting room screens – animated gif and static image
  • Suggested social media posts

April 2020 Campaign Pack

Download the Time to Quit April 2020 Campaign Pack

The April 2020 media pack contains:

  • Want to quit smoking? Get help today – animated gif
  • Feeling stressed and smoking more? – animated gif
  • Sign up for daily texts – static image
  • Download an app – static image
  • Time to Quit A6 postcard and A4 poster – without crops and printer’s proofs with crops
  • Time to Quit article – includes stay at home safe support
  • Suggested social media posts

Download all the social Media Images

Each social media download includes images for Facebook, Twitter and Instagram. All the above images can be found here – including some extra ones not included in the media packs.

Download the A4 poster and A6 postcard

A standard A4 size poster and A6 postcard, in print-ready format, for community and hospital pharmacies.

Download all the animated gifs

These animated gifs can be shared on social media. Please note that the most popular platform for our target audience is Facebook.

How to articles and accompanying social media posts

How to quit smoking and avoid weight gain

The NHS campaign, Better Health, is inspiring people to use this time as an opportunity for a ‘health reset’ including getting more active and losing excess weight. For smokers, expert advice remains that the best thing you can do for your health at this time is to quit smoking as soon as possible.

Stop Smoking London and Dr Emma Eade a local London GP, have put together some advice on how to quit smoking and avoid weight gain.

Download ‘How to quit smoking and avoid weight gain’ – your download will include all the images above to accompany each tip.

Please feel to use this in your internal and external websites, magazines and e-newsletters. To help you share this more widely, we’ve also prepared some suggested social media posts.

How to quit smoking and stay calm in the process

This article is written in partnership with Good Thinking and includes tips and tools to help smokers quit during COVID-19.

Download ‘How to stop smoking and stay calm in the process’ – your download will include all the images above to accompany each tip.

Please feel to use this in your internal and external websites, magazines and e-newsletters. To help you share this more widely, we’ve also prepared some suggested social media posts.

How to quit smoking and manage tobacco withdrawal symptoms

This article is written in partnership with the NCSCT. Download the How to quit smoking an manage your tobacco withdrawal symptoms‘ article. 

You can also download all the images above with their accompanying suggested social media posts.

Questions about these campaign resources or partnering with Stop Smoking London? 

These campaign resources and the Stop Smoking London brand belongs to all London boroughs participating in the programme. We are always happy to work with local areas to support the development of locally identified resources.

If you have any questions about using the Stop Smoking London campaign resources, or you would like to partner with Stop Smoking London and use our logo, please contact Stopsmokinglondon@lambeth.gov.uk