Nearly one million (991,025) smokers reside in London, this equates to over 15 per cent of all of England’s smokers. Smoking is the primary reason for the gap in life expectancy between those in the most deprived quintile and those in the least deprived quintile.
In London a regional approach to smoking cessation through the London Smoking Cessation Transformation Programme (LSCTP) is facilitated by ADPH London.
The London Smoking Transformation Programme (LSCTP).
The LSCTP was established in 2016 following sector-led improvement work and a literature review that identified significant potential and interest amongst London boroughs to work together to explore new innovative approaches to help smoker’s access services and to successfully quit.
The LSCTP vision is to change smoking behaviours and encourage more quit attempts among the general population to support London to become the first smoke free city in England by 2029.
The LSCTP is a shared commitment by London DsPH to provide an integrated system that supports Londoners to stop smoking under a unified brand “Stop Smoking London”.
The Programme is agile, and user driven and works with key partners to encourage London’s smokers to embark on a quit journey that best suits their needs and lifestyles.
The Programme is committed to research, evaluation and development. A robust monitoring of the London commissioning landscape, sector innovation and user experience across the service is a key component. In addition, an evaluation framework to assess the Programme impact has been developed and implemented in association with UCL.
The Programme delivers participating boroughs continued economies of scale through collaborative commissioning of a mass public advertising campaign alongside digital and remote (e.g. telephone, text, email) Stop Smoking London services.
The LSCTP is an integral and long-term component of an emerging London smoke free partnership and the London smoking cessation system.
LCSTP Information and Updates.
The LSCTP produces a bi-monthly update for Programme stakeholders, to receive this by email please send a request to: email@example.com
Earlier LSCTP updates and information can be viewed in the archive section below.
LSCTP contact e-mail: firstname.lastname@example.org
Follow us on Twitter: @StopSmokingLon
Stop Smoking London.
Stop Smoking London is the public facing identity of the LSCTP. Stop Smoking London has an ambition to use its profile to raise public awareness of the benefits of quitting and act as the entry point into accessible local and regional support.
1.Stop Smoking London marketing and advertising campaigns.
Stop Smoking London runs media campaigns throughout the year including the ‘Amazing Things Happen’ campaign. This campaign that sees the NHS as a supporting partner is a six-month marketing campaign that runs between October and March using mainly data-driven mobile display, digital advertising and primary care as message carriers.
In addition to the ‘Amazing Things Happen’ campaign, specific additional media campaigns are run during the latter 6 months of the year, for example a Smoking in Pregnancy campaign as well as advertising designed to retarget the London smokers who clicked on to previous digital advertising.
Our catalogue of campaign resources for local use can be found here.
2. Stop Smoking London website: www.stopsmokinglondon.com.
The Stop Smoking London website functions include an improved directory of London borough Stop Smoking Services to ensure a timely and clear pathway into existing local stop smoking support available in London.
The website also includes access to information, tools, support for London smokers considering their quit journey and includes the option to request a call back from a specialist smoking health advisor. For participating boroughs with existing provision to handle these calls the call back is sent directly to the local stop smoking service for follow up. In cases where the provision is not available locally, the call back request and further support is handled by the specialist smoking cessation advisors on the Stop Smoking London helpline.
3. Stop Smoking London helpline: 0300 123 1044.
The bespoke London extension to the NHS Smoke Free helpline offers a 28-day proactive telephone support for London callers including pregnant smokers. The helpline is available seven days a week and at the following times:
• Monday to Fridays – 9am to 8pm
• Saturday and Sunday – 11am – 4pm
4. Stop Smoking London local partnerships and pilots.
The Programme works with local areas to develop exciting new collaboration to trial and evaluate different models of engagement at local level to meet the needs of identified local smoker populations. This approach is also used to enhance Programme learning and inform future developments to Stop Smoking London advertising campaigns and service delivery.
To find out more: Stop Smoking London Partnerships Information Pack
Stop Smoking London e-mail: email@example.com
LSCTP archive news updates.
LSCTP archive further information.
Rapid Review of Channel Shift in SSS – 2016 – This rapid review, undertaken in 2016, explores alternative channels of delivering stop smoking services (telephone, online and via digital apps) and specifically examines the evidence of effectiveness and cost effectiveness of these alternative delivery channels.
Smoking Cessation & Tobacco Poster – In the summer of 2016 ADPH London created a poster presentation for the PHE Public Health Conference on ADPH London’s Sector Led improvement Programme in relation to Smoking Cessation and Tobacco Control.
The poster gives a snapshot of the project tasks, outcomes and the next steps for London.